What is SEO
SEO or Search Engine Optimisation is the process of making your website optimised for appearing in organic search engine results. These are the natural listings most oftenly found on the left of the page in search engine results. The process of SEO can be a lengthy process and there are many steps along the way to ensure that your site is optimised for search engines, although it is a logical process and followed carefully can have tremendous results in the traffic on your website and the subsequent sales or leads that you attain. By benefiting the SEO on your site to improve your website's natural listings your will also improve the results of the PPC and PPM paid listings that you run and the traffic generated from these will increase your site's organic position when your website is correctly SEO'ed .
There are two main categories of SEO these are:
- The on page SEO ensures that your site and the pages that it contains are optimised correctly and fully SEF (Search Engine Friendly) for the search engines and the keywords that you wish to target.
- Off page SEO ensures that your site is SEO'ed correctly in terms of locations that are not your website, for instance SEM (Search Engine Marketing), PPC (Pay Per Click Advertising), back links and Social Networking for instance.